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Is Coffee in a Bull Market?

#tradingquotes are fun and sometimes offer good insight, but obviously we can't take them as gospel. That disclaimer out of the way, I think Sir John Templeton here as succinctly outlined the generally accepted #bullmarket cycle in terms of our collective emotions.

One thing we can say for sure, is that the #coffeemarkets are not euphoric. Using the below outline I'd say that we are somewhere between "skepticism" and "optimism".

Using hard numbers: #KC is up ~35% in 2 years, roughly unchanged on the year, and up some 10% in the last 6 months. That says to me we ARE in a bull market already, at least across that time frame.

However, the emotions seem to be pretty muted on the sides of both buyers and sellers thus far.

What do you all think? Am I understating the emotion here?

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